Your brand is your story, your fandom and the reason you exist… it takes Chutzpah to nail it
BRANDS I’VE BROUGHT TO LIFE
Insight Research
Path to Purchase
I’ve developed comprehensive research objectives, survey designs and journaling frameworks. I’ve both led research initiatives myself and oversaw major vendor selection & management.
Research Examples
300 person, $300k, 90 day path-to-purchase study with qualitative journaling and quantitative studies. Goal was to better understand the non-linear vehicle purchase journey.
30 person, $45k forum & video journaling study detailing the friction-points and moments of excitement in the auto customer experience process
Brand Tracking
I’ve leveraged brand tracking to guide message strategies, guide product attribute prioritization and monitor longterm progress. I have experience leveraging and deploying these tools from set up to insight curation
Research Examples
Neuro market research based on measuring brain-wave activity used to refine concepts and build emotional appeal for a major campaign launch
Eye-tracking & facial emotion encoding study leveraged for optimizing engagement within video and landing page content
Product Research
I’ve collaborated with client teams to set up testing discussion guides and facilitate ethnographic research in order to understand product and lifestyle trends.
Research Examples
4x advanced product planning & tech focused focus groups in Denver, Los Angeles, Phoenix, Atlanta, Chicago. Led research partner selection and developed moderator guides
Led 10+ ethnographic interviews with new product users for new auto e-commerce product. Received input on UX/UI functionality by analyzing benefits & barriers.