MORE ON ME

There’s a lot you learn as a wac-a-mole games attendant. I got a crash course on psychology; against enormous odds I’d watch Dads forfeit $50 for the chance to win a $5 prize for their daughter. The intangible premium of winning an over sized stuffed animal was ultimately a crash course in brand building.

At Syracuse University I fused both business acumen with creative ingenuity as a dual marketing management and advertising major.

My enthusiasm for the crossroads of data, technology and creativity led me to Digitas where I worked as an associate media planner on the L’Oreal account. I developed large scale joint media partnerships with Pinterest, Conde Nast and Refinery29. While there I also helped champion their early foray into coproduced influencer content.

As a Strategy Director at TBWA Chiat/Day I’ve worked on over a dozen integrated campaigns totaling over $1bn in measured media and launched eight vehicles. I orchestrated the Nissan brand repositioning and brought to life culturally salient omni-channel campaigns with Disney, Star Wars, March Madness and Heisman College Football.

Most recently, I was a Senior Brand Manager at Wayfair on the Birch Lane specialty brand, a corporate startup focused on reimagining specialty retail through an enhanced customer experience. In this role I leveraged cross-functional inputs from business intelligence, customer insights and 12+ marketing channel teams all in an effort to crystalize marketing priorities for the $40M go-to-market process. As the owner of the rebrand process I partnered with an agency to inject joyfulness and humanity into the brand.

I am also pursuing my MBA at Carnegie Mellon’s Tepper School of Business part-time with a focus on product development and design. My goal is to grow brands and ignite fandom at the intersection of creative innovation and audiences’ passions.